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[USPRwire, Mon Jan 30 2017] EventXray Launches Website. EventXray is a new rating and review website that saves time and money for event participants- exhibitors, attendees, organizers, and sponsors.

NEW YORK - EventXray, a community-based website where event participants can rate, review and research trade shows, conferences, conventions, meetings and venues, went live on March 7, 2016. User-written reviews and star ratings will help prospective participants select the events that are right for them and their organization.

A new rating and review website for the trade show industry: www.eventxray.com According to EventXray’s CEO, Lew Hoff, "Every year hundreds of millions of dollars get misallocated by sending people and exhibits to events that do not meet their expectations. Too often decisions are based on a flashy brochure, the opinion of one or two colleagues or because 'We've always gone to that event'."

The EventXray platform is a free resource that provides peer ratings and reviews. Using it, better decisions can be made. Businesses and participants can now use EventXray to read and write show reviews featuring topics ranging from venue services and materials to speaker panels and networking opportunities. Organizations can be more effective and reduce costs by exhibiting, attending, and or sponsoring those events that will best serve their needs.

About EventXray: EventXray is a free website where event participants read and write about trade shows, conferences, meetings, conventions and event venues. Its goal is to help better align the interests of event participants and event organizers. For more information, please visit eventxray.com or send an email to info@eventxray.com.

Never Doubt the Power of Marketing - Event Xray

We were sitting around chatting one evening after dinner, my wife Hannah, my 26-year old daughter and I (Stella, our Beagle pup, participated by nudging one of us, then another, to urge that we pet her non-stop). Orly sells high-end Manhattan real estate, so we often talk marketing and sales.

“Orly, I said, “if not for a marketing letter I received one day, you wouldn’t be sitting here right now.” That elicited a half-smile and a quizzical look. I went on to explain that in the late 1970’s I received a letter from an accountant offering his services. It just so happened that my bank was suggesting (demanding?) that the company that I had co-founded in 1970 should provide it with audited statements from a CPA. To that point our attorney, Bill DeLorenzo, had done our accounting, in addition to our legal work.

There was something about the tenor of the letter that struck a chord, so I picked up the phone and called the letter’s author, Jay Sanders. Little company that we were, I was surprised when Mr. Sanders offered to visit my factory to discuss what he could offer us. After all, he was in Manhattan and we were in Yonkers, a New York City suburb, parts of which had seen better days…and we were in one of those parts.

As time went on, Jay and his wife Carol were gracious enough to invite me, a bachelor, to dinner periodically. One day Jay called to invite me and my girlfriend to join them at a party that another of his clients was throwing. My girlfriend had a business function to attend, so Carol suggested that a friend of hers could round out a foursome.

I got to the party early. As people gathered around the piano, I struck up a conversation with a pretty young woman next to me. We exchanged numbers. Shortly thereafter the Sanders arrived, their lovely friend in tow. We had a delightful evening.

A few days later, I decided to call the woman with whom I had exchanged numbers. Some eighteen months later we married. Four years later, Hannah gave birth to Orly. It all started with a marketing letter.

There is a moral to the story, but you knew that, didn’t you?

Company: Event Xray
Contact Name: eventxray
Contact Email: eventxray@gmail.com
Contact Phone: 646-902-9320

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