"Dermatologicals in Kenya" Published

As disposable income grows middle class families are ready to spend more on health. There is growing demand for baby medicated skin care products, acne treatments or other skin treatments.

Competitive Landscape

J Uriach &Cia SA dominated the medicated shampoo category with an 80% value share in 2012. Derma Nova UK led in hair loss treatment with a share of 37%, while in nappy rash treatments Sulphar Gulf Pharmaceuticals Ltd led with a 63% value share.

Industry Prospects

Companies can be expected to advertise their brands on television and radio to increase awareness. For them to compete with herbal brands, companies will have to diversify into offering herbal products or improve on composition by including herbal products in their composition.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/837991_dermatologicals_in_kenya.aspx?afid=302

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Medicated Skin Care in?Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Kenya?
* What are the major brands in Kenya?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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