"Calming and Sleeping in Slovakia" Published

From: Fast Market Research, Inc.
Published: Fri Aug 21 2015

The demand for sleeping products remained similar as before in Slovakia and the category recorded only 1% value sales growth in 2014. Calming and sleeping remains a niche area, accounting for sales of €3 million in 2014. Problems in work or families, excessive mental stress, wrong eating habits and drinking too many alcoholic or caffeinated beverages are often the main reasons for disturbing proper sleep and forcing consumers to look for aids to deal with this.

Competitive Landscape

Sandoz Slovensko clearly led calming and sleeping in Slovakia with 57% retail value share in 2014. The company benefited from a wide product portfolio and strong previous marketing activities which made their products well-known in Slovakia. The company’s´ brands like Persen, Persen Forte and Sanason held strong positions in the category generating most of the leading share.

Industry Prospects

Calming and sleeping is expected to perform quite similarly over the forecast period when compared to 2014, with a predicted 1% value CAGR at constant 2014 prices. Sleeping problems will persist among Slovak consumers which will fuel demand for these products. In addition, ageing of the population will also contribute to the category’s growth as the incidence of insomnia grows with increasing age. However, the lack of promotion and popular alternative methods of treatment will not result in higher growth for the category.

Full Report Details at
- http://www.fastmr.com/prod/1032237_calming_sleeping_slovakia.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Calming and Sleeping in?Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Slovakia?
* What are the major brands in Slovakia?
* What is the market size of Calming and Sleeping in Slovakia?
* What are the major brands in Slovakia?
* Do herbal/traditional brands like Passiflora or Dormiplant available?

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You may also be interested in these related reports:

- Calming and Sleeping in Greece
- Calming and Sleeping in the Czech Republic
- Calming and Sleeping in Romania
- Calming and Sleeping in Belgium
- Calming and Sleeping in Bulgaria

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Contact Name: Bill Thompson
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