"Calming and Sleeping in Ireland" Published

Calming and sleeping in Ireland continues to face restrictions on the sale of products other than those containing herbal/traditional ingredients. While recent years have seen an increase in products and brand variations available in the category, with additional products positioned towards encouraging sleep or relieving exam stress, for example, non-herbal products remain available strictly on prescription only. The products which are available over the counter are sold across a wide range of retail channels, including chemists/pharmacies and supermarkets, where they are most prevalent.

Competitive Landscape

Bach Flower Remedies Ltd was the leading player in calming and sleeping in Ireland in 2014 with a 27% value share. The products offered under this brand remain popular with parents and they are generally considered to be a safe and reliable means of calming children following minor trauma and accidents. Adults too, notably women, will often use the products on a regular basis to maintain calm during moderately stressful everyday situations. Chefaro Ireland Ltd was the second ranked player in the category 2014 with a 25% value share, attributable to the popularity of its Natrasleep and Natracalm product ranges. The products offered under these brands are competitively positioned against the products offered in tablet format under the Kalms brand, distributed in Ireland by Kelkin Ltd, which ranked third in calming and sleeping in 2014 with a 19% value share.

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Industry Prospects

Calming and sleeping is expected to increase in value at a CAGR 3% in constant 2014 terms over the forecast period due to the lack of non-herbal products limiting the growth potential of the category. In addition, the number of brands available in the category is unlikely to increase to any great extent of the forecast period as there is little scope for competition and with the economic recovery likely to begin to ease many consumers worries, it is also likely that thousands of Irish consumers will begin to rely less heavily on these types of products to remain calm and maintain normal sleeping patterns during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Ireland market research report includes:

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