"Adult Mouth Care in Austria" Published

From: Fast Market Research, Inc.
Published: Fri Dec 18 2015

Adult mouth care was influenced by two distinctive trends in 2015. The growing health and wellness trend, which has been visible in Austria for several years now, is leading to growing consumer awareness about the importance of overall health, as well as oral health. Healthy teeth and a radiant smile, the main features of a healthy and modern lifestyle, are seen as an overall sign of good health and pleasant appearance by the majority of Austrians. This contributed to the good performance of adult mouth care in 2015.

Competitive Landscape

GlaxoSmithKline Pharma was positioned as the leader in adult mouth care in 2015, accounting for a value share of 37%, thanks to the good performance of its brands Chlorhexamed and Corsodyl Zahnfleisch Fluid. Both brands are known to deliver good results and to offer high quality, which is well-recognised by Austrian consumers. In addition, both brands are widely available in chemists/pharmacies across Austria. Lastly, the company is also making efforts to advertise its brands through television and radio advertisements, as well as print media, contributing to their strong recognition in Austria. For this reason, the company was able to see the biggest increase in value share in 2015.

Full Report Details at
- http://www.fastmr.com/prod/1082014_adult_mouth_care_austria.aspx?afid=302

Industry Prospects

Adult mouth care is expected to continue to be influenced by the two factors seen in 2015. On the one hand, it is anticipated to benefit from an increasing number of young consumers opting for oral care and dental hygiene. This consumer trend is anticipated to be pushed by the growing influence of the health and wellness trend, and thus increasing awareness about the importance of oral and dental health. Apart from health reasons, younger consumers will opt for greater oral and dental hygiene in order to give them an attractive appearance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Adult Mouth Care in?Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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