"Processed Fruit and Vegetables in Ecuador" Published

From: Fast Market Research, Inc.
Published: Fri Mar 11 2016

In 2015 processed fruit and vegetables recorded 4% value growth, lower than the value CAGR witnessed over the review period. The protectionist measures implemented by the government negatively affected the supply of products, whilst the increase in unit prices negatively impacted demand. However, the performance in 2015 was an improvement over that of the previous year, with companies and consumers both adapting well to the new conditions.

Competitive Landscape

Ecuavegetal led processed fruit and vegetables with a 37% value share in 2015. The long-established name and strong reputation of the company continued to boost its performance. Continuous new product development also maintained consumer interest in its brands, especially in shelf stable fruit and vegetables, where it far surpassed the value sales of other players. The successful strategy of Ecuavegetal was based on a diversified portfolio of brands in both frozen and shelf stable products, generating brand awareness, as well as a strong logistics system which enabled the player to achieve a wide distribution of its products in the country.

Full Report Details at
- http://www.fastmr.com/prod/1127602_processed_fruit_vegetables.aspx?afid=302

Industry Prospects

Even if the prospect for processed fruit and vegetables is positive, with a retail volume CAGR of 2% expected over the forecast period, and a value CAGR of slightly more than 2% at constant 2015 prices, indicating that unit prices will only grow marginally over the forecast period, consumers are likely to consume small amounts of processed fruit and vegetables due to the wide availability of fresh fruit and vegetables at most markets close to residential areas. In addition, consumers are expected to continue to consider fresh products as healthier than processed fruit and vegetables.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Ecuador market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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- Processed Fruit and Vegetables in Austria

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Contact Name: Bill Thompson
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