"Other Hot Drinks in the US" Published

Largely in line with historical declines, other hot drinks continued to suffer a modest drop in volume sales in 2015. Other hot drinks in the US comprises chocolate-based flavoured powder drinks and malt-based hot drinks, with these traditionally having been positioned as an indulgent treat, with sales spiking during the chillier winter months. Nutrient-fortified versions are traditionally popular with parents seeking a calcium boost for their children. Chocolate-based drinks, especially powdered versions, however, are increasingly being seen as unhealthy and are at odds with the current health and wellness trend. The high sugar and calorie content of these products deters consumers in an increasingly health-conscious society.

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Competitive Landscape

In 2015, Nestlé USA Inc continued to lead other hot drinks with a 33% share of retail value sales. Nestlé owns popular other hot drinks brands such as Nesquik and Carnation, which are both widely available in the US, benefiting from the company’s wide distribution network. Nestlé’s brands cater for the value-end of the market and as consumers trade up to more gourmet and premium varieties, the company’s share has declined slightly despite an increase in value sales.

Industry Prospects

Total volume sales of other hot drinks are projected to remain flat over the forecast period. Stagnant volume sales will be primarily due to the impact of the health and wellness trend in the US. Parents are increasingly interested in providing healthier alternatives for their children and have slowly become less likely to purchase other hot drinks such as hot cocoa.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Other Hot Drinks in?USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in USA?
* What are the major brands in USA?

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