"Other Hot Drinks in Mexico" Published

The IEPS tax implemented in 2014 applies to “other” hot drinks. This tax levies Mx$1.00 per litre on all sugary drinks without milk content, though this is based on the volume each package will produce when prepared as directed. Thus, powdered drinks are especially impacted by the new tax. The IEPS tax has, in part, been launched to reduce the consumption of high-calorie products that, according to the government, are majorly responsible for the high rate of both obesity and diabetes amongst the population. However, since many consumers, especially parents, rely on “other” hot drinks as a relatively inexpensive form of nutrition for their children, the category was stable. In 2015, retail volume sales grew by 1%, slightly faster than the review period CAGR.

Competitive Landscape

The competitive landscape remained highly consolidated in 2015, with Bristol-Myers Squibb de México accounting for a 46% of retail value sales, followed by Nestlé México, with a 35% share. No other company held more than an 8% share of retail value sales. The leading companies own the strongest brands, Choco Milk (Bristol-Myers Squibb) and Nesquik (Nestlé). These brands enjoy a strong preference among children and remain top-of-mind offerings among parents. Indeed, the two leading brands are almost synonymous with chocolate-based flavoured powder drinks amongst Mexican consumers.

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Industry Prospects

“Other” hot drinks is expected to remain a stable category throughout the forecast period. Demand will continue to be steady as parents rely on these products as a nutritious treat and children request them as a tasty beverage. Since no notable market disruptions are anticipated, volume sales growth is predicted to be in line with population growth, leaving per capita consumption steady.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Other Hot Drinks in?Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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