"Other Hot Drinks in Hong Kong, China" Published

From: Fast Market Research, Inc.
Published: Fri Mar 25 2016

Other hot drinks continued to grow, registering a 3% sales increase in off-trade volume terms in 2015. This was mainly driven by the growth of malt-based hot drinks in 2015, known as healthy drinks in Hong Kong. For many years, malt has been perfectly suited as a dietary supplement in a low-protein diet. It has also been added to the diets of children and the elderly as a nutritious supplement. These attributes, in tandem with rising health and wellness awareness, have boosted sales of malt-based hot drinks. That said, both the current off-trade value and off-trade volume growth rates of malt-based hot drinks in 2015 were slightly slower than the corresponding review period CAGRs, mainly because of the maturity of malt-based hot drinks.

Competitive Landscape

Nestlé Hong Kong led other hot drinks with a 35% share of off-trade value sales in 2015. Its strong brand portfolio, consisting of established brands, Milo and Carnation, has helped Nestlé Hong Kong to maintain its leading position in other hot drinks for many years. Milo is mostly consumed by children and teenagers while Carnation is targeted towards adults. Therefore, Nestlé manages to capture all segments of consumers with its portfolio.

Full Report Details at
- http://www.fastmr.com/prod/1127354_other_hot_drinks_hong_kong.aspx?afid=302

Industry Prospects

Other hot drinks sales are expected to grow by a 3% off-trade volume CAGR over the forecast period. Rising health awareness will remain the driver of other hot drinks sales, as most products are positioned as nutritious beverages that can be treated as dietary supplements.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?

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