"Other Hot Drinks in China" Published

Other hot drinks in China boasts a fairly large base, with value sales of CNY35 billion in 2015. The category’s relative maturity is leading to slower growth rates. In addition, the robust development of various RTD beverages such as plant protein drinks, which have a similar taste and function to other hot drinks, further hampered the category’s performance in 2015, leading to sluggish volume growth of 2%. One of the category’s mainstream product types, malt-based hot drinks, only recorded a volume gain of 1% due to saturation as well as being less appealing to younger consumers.

Competitive Landscape

VV Group continued to lead other hot drinks in 2015 with a value share of 6% thanks to its strength in the largest category of other plant-based hot drinks with its signature product Wei Wei soybean milk powder. The company markets a range of HW soybean milk powders to cater for the growing demand for health and wellness products, such as high-in- calcium as well as age- and gender-specific products, like soybean milk powder for children or women.

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Industry Prospects

Other hot drinks is expected to register both a steady retail volume and value CAGR of 2% at constant 2015 prices over the forecast period, with sales driven by stable demand mainly for soybean milk powder and oatmeal, with the ageing population their main target audience. Flavoured powder drinks will likely record sluggish growth over the forecast period due to less dynamic new product development and consumers trading up to RTD beverages.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in China?
* What are the major brands in China?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?

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