Full-Service Restaurants in Turkey - New Study Released

From: Fast Market Research, Inc.
Published: Tue Nov 18 2014

In 2013 full-service restaurants recorded current value growth due to the healthy growth of chained full-service restaurants. The number of chained full-service restaurants increased by 10%, reaching 538 in 2013. In addition, the adverse effects of the smoking ban, implemented in the foodservice channel in 2009, did not prevail as strongly as before, since customers became accustomed to the idea of not smoking in enclosed areas. Many owners of full-service restaurants, especially chained companies, make sure that there is an open space outside their premises where people can smoke.

Competitive Landscape

Due to the wide dominance of independent local companies, value shares in full-service restaurants were very fragmented in 2013, mainly offering Middle Eastern food. Midpoint was the leader in chained full-service restaurants with a 16% value share in 2013, up from 12% in 2012, thanks to its new outlet openings in profitable locations. Casual dining full-service restaurants such as Midpoint, Kitchenette, Cookshop and Big Chefs, with a more upscale positioning, performed well over review period. These restaurants are located in upmarket areas, and carry considerably higher unit prices compared with other restaurants. The second player was again a casual dining restaurant, Pizza Pizza, accounting for a 14% share of value sales within chained full-service restaurants. The company attracted mostly more value-orientated consumers with a family dining concept.

Full Report Details at
- http://www.fastmr.com/prod/902700_fullservice_restaurants_in_turkey.aspx?afid=302

Industry Prospects

Over the forecast period full-service restaurants is predicted to see a negative value CAGR of 5% at constant 2013 prices, due to the decline expected by independent restaurants. Due to the dominant position of independent outlets within overall value sales, this decline will affect the overall performance of the channel. The forecast period decline is however expected to be less than the decline seen during the review period. The outlook remains negative as many Turkish consumers are expected to allocate their out-of-home food consumption budget to less expensive alternatives, such as fast food, and reduce their average spend during their visit to full-service restaurants over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

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