"Fast Food in Thailand" Published

Fast food in Thailand increased by 10% in current value terms to reach over Bt101.5 billion with approaching 17,000 outlets nationwide at the end of the review period; chained operators played an important role in supportive sales whereas independent players remained much less significant in 2014. While sales via convenience stores accounted for more than half of the category, double-digit growth was driven by most categories of bakery products, convenience stores, ice cream and chicken fast food. In 2014 Asian fast food, bakery products, burger, ice cream, chicken and convenience stores fast food were available, while other fast food did not yet have a presence.

Competitive Landscape

Thanks to the largest category of convenience stores fast food, CP All PCL dominated with half of total foodservice value in 2014, with a considerable gap to second- and third-placed players Central Restaurants Group and Yum Restaurant International Thailand Co Ltd. CP All PCL already achieved 8,000 branches of 7-Eleven convenience stores nationwide. The company implemented an integrated strategy to maintain its leading position. Central Restaurants Group manages many brands across categories, including Pepper Lunch in Asian fast food, Auntie Anne’s and Mister Donut in bakery products fast food, KFC in chicken fast food and Cold Stone in ice cream fast food.

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Industry Prospects

Over the forecast period fast food is expected to post a CAGR of 6% gearing up sales to reach Bt137.9 billion with an outlet count exceeding 20,000 in 2019. Dynamic market mechanism is likely to be pretty robust compared with other categories in foodservice. Growth within this environment could continue to be driven by chained fast food in the main categories of chicken fast food and convenience stores fast food. While many Thai consumers are expected to develop a rapid pace of modern life, product offerings via fast food would be periodically innovated. New menu offerings are expected to play an important role in driving category performance. Competition is also expected to intensify, with continuous marketing promotions and campaigns implemented by players.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Fast Food in?Thailand market research report includes:

* Analysis of key supply-side and demand trends

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