"Fast Food in Poland" Published

Fast increase of the number of fast food outlets is in line with the increasing demand for such premises. Increasingly busy lifestyles led by numbers of people, especially in the bigger cities, often encourages them to have a quick snack or whole meal, and fast food appears to be a convenient solution. Moreover, in general customers are increasingly willing to consume food which is different from home-made and are valuing the eating out experience. However, for numbers of customers, regular full-service restaurants are a too expensive pleasure and for them, fast food with relatively lower prices is a great solution as eating out becomes more affordable.

Competitive Landscape

McDonald’s was the most popular brand within fast food with the highest share of 28% in terms of value sales in 2014. It also led in terms of number of transactions. Such a great result was achieved mainly thanks to the well-known brand, new outlets opening and increasing availability as well as constant implementation of novelties, involving customers’ participation in their marketing activities.

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Industry Prospects

Increasing diversification of fast food concepts in general as well as more ingredient verification in menus will have a positive impact on further development of fast food premises in Poland. Hectic lifestyles are not expected to slow down over the forecast period; thus the need for convenient and fast solutions will be increasing. Increasing demand is foreseen to be reflected in further changes of fast food premises tailoring the offers to increasingly demanding customers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Fast Food in?Poland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Poland?
* What are the major brands in Poland?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?

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