"Coffee in the Czech Republic" Published

From: Fast Market Research, Inc.
Published: Tue May 12 2015

In 2014, consumption of fresh ground coffee continued to decline while consumption of fresh coffee beans increased reflecting the trend whereby more Czech consumers like to make coffee from the initial grinding to the final preparation as it brings coffee’s fragrant freshness quality to them. Fresh ground coffee pods recorded the strongest retail volume growth of 17% during 2014 to reach 730 tonnes. More Czech consumers desire to experience foodservice-quality coffee at home. The range of coffee pod machines has grown together with wider offerings of coffee pods and intensifying competition has pushed the prices of both machines and coffee pods down, which has been welcomed by price-sensitive Czech consumers. The leading companies in coffee retail value terms (Mondelez CR Coffee Production sro, Nestlé Cesko sro and Tchibo Praha spol sro) lured consumers with promotional activities, improved quality in their coffee pod machines and new variants of coffee pods during 2014. For example, Nestlé Cesko has introduced a new machine, Dolce Gusto Melody 3 Automatic, and a new variety of coffee pods, Ristretto Ardenza.

Full Report Details at
- http://www.fastmr.com/prod/993829_coffee_czech_republic.aspx?afid=302

Competitive Landscape

Mondelez CR Coffee Production sro and Nestlé Cesko sro led coffee sales in retail value terms accounting for a 23% share each in 2014. Tchibo Praha spol sro followed with a retail value share of 21%, then Douwe Egberts Czech Republic sro with 12% in 2014. Tchibo Praha kept the top position in coffee in 2014 in retail volume terms. Competition in coffee was strong during 2014 and all leading companies promoted their brands through price discounts, consumer competitions, in-store promotions, digital marketing (online campaigns, YouTube pages, Facebook pages) and television advertising spots. The most visible and popular TV spots of 2014 were the advertisements for Jihlavanka fresh ground coffee and Jacobs Crema Gold premium instant coffee.

Industry Prospects

Trends visible in 2014 will continue to develop over the forecast period. Czech households will consume more instant standard coffee while standard fresh ground coffee will lose some interest. Instant standard coffee with rich taste and velvety foam will continue to meet great demand. Czech consumers will become more demanding and will purchase more premium products. They will remain price-sensitive at the same time and will purchase the bulk of premium products at discounted prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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