"Coffee in Switzerland" Published

In 2015, Switzerland’s sophisticated coffee culture was reflected in the continued growth of fresh ground coffee pods. These products are the most common way of consuming coffee in Swiss homes, even outperforming fully automatic machines. Italian espresso culture is widespread, with darker roasted coffee more popular than lighter roasts. While young consumers are especially drawn to coffee pods variants, such as cappuccino and latte macchiato or coffee with aromas, they tend to eventually switch to espresso as they grow older. Moreover, single-origin coffee pods are popular among Swiss consumers who are interested in knowing where their coffee comes from. This can be seen in Migros Genossenschaftsbund eG’s limited edition Delizio Ethiopia Apricot, which it offered during summer 2015. It combined both the single origin concept with a new and exotic flavour.

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Competitive Landscape

With a combined retail value share of 65% Nestlé Suisse SA and retail chain Migros Genossenschaftsbund eG dominated the competitive landscape of coffee in Switzerland in 2015. Leading in fresh ground coffee with a value share of 46% and in fresh ground coffee pods with 68% thanks to its successful Nespresso brand, Nestlé Suisse SA remained the category leader with an overall value share of 38% in 2015. Fresh coffee beans, which plays a more significant role in Switzerland than in many other European countries, is led by Migros Genossenschaftsbund eG, which had an overall value share in coffee of 28% in 2015.

Industry Prospects

With a per capita coffee consumption of 4kg, coffee is quite saturated in Switzerland. Over the forecast period consumers are therefore likely to pay more attention to single origin coffee and, with an increasing number of local roasteries, to premium specialists who are able to provide them with a better understanding of where their coffee comes from. Coffee as a lifestyle product will trigger new product launches, offering a more authentic relationship to coffee and stressing its premium ingredients.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Coffee in?Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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