"Coffee in Bosnia-Herzegovina" Published

Coffee in Bosnia-Herzegovina is a mature category. A mature as it gets. Changes in the category are slow and tend to be evolutionary rather than revolutionary. In this sense, younger generations are fonder of instant coffee, espresso and on-trade consumption, whereas consumers aged above 40 remain loyal to “Turkish coffee” ??" a variety typically consumed off-trade. Demographic analysis is key to understanding how the coffee category in Bosnia-Herzegovina functions and where it is heading.

Competitive Landscape

Kofikom Product, Vispak and Eurovip led sales of coffee in Bosnia-Herzegovina during 2014 with respective value market shares of 22%, 11% and 10%. Kofikom Product invests most in advertising in addition to leveraging strong relations with key retailers in the country.

Industry Prospects

As stated above, demographic trends are key to understanding where the coffee category is heading in Bosnia-Herzegovina. As a whole, the category will continue to contract marginally as it did during the review period. More importantly, the internal structure of the category will gradually change as the consumer base traditionally preferring “Turkish coffee” ages and the significance of younger consumer groups, more in tune with western trends, continues to grow.

Full Report Details at
- http://www.fastmr.com/prod/959103_coffee_in_bosniaherzegovina.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Bosnia-Herzegovina?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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