"Cheese in Iran" Published

From: Fast Market Research, Inc.
Published: Sat Mar 07 2015


Cheese continued to generate strong positive growth during 2014 following the positive performance recorded in the category during 2013. Consumption of packaged cheese is becoming more widespread in Iran and unpackaged cheese is becoming much less popular, even in its traditional stronghold of Iranís remote rural areas. More sophisticated types of cheese were available in Iran during 2014, a situation which provided a welcome boost to growth in the category over the course of the year. Previously, only one type of packaged cheese was available in Iran: UF Iranian cheese, which is classified as soft cheese under Euromonitor International definitions. However, the innovation undertaken by some of Iranís key cheese manufacturers altered this balance and gave consumers the chance to sample numerous other types of cheese such as cream cheese and processed cheese, which can be attributed to the positive growth recorded across the entire category towards the end of the review period. Overall, cheese in Iran increased in current value growth by 49% in 2014, a much better performance than the 31% current value CAGR recorded in the category over the entire review period and an indication of the strong and steady growth in the category.

Full Report Details at
- http://www.fastmr.com/prod/960476_cheese_in_iran.aspx?afid=302

Competitive Landscape

Kalleh Dairy Co assumed the leadership of cheese in Iran during 2014 as Pegah Dairy Co slid into second place. Kallehís success in the category towards the end of the review period was the result of major improvements in its distribution network and successful advertisement campaigns which have enabled the company to strengthen the image of its brands and products. Kalleh Dairy generated a two percentage point increase in its value share in cheese in 2014, rising to 28%, while Pegah Dairy recorded a marginal decline in its value share over the course of the year to remain on 26%.

Industry Prospects

Strong and rising demand for packaged cheese among the Iranian population will continue to boost retail sales of cheese over the forecast period. As during the review period, during the forecast period sales of cheese are set to be driven by the fact that cheese is widely consumed on a daily basis throughout Iran. Volume sales of cheese are expected to increase at a CAGR of 4% over the forecast period, while value sales are set to increase at a CAGR of 7% in constant 2014 terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Cheese Markets in the World to 2018 - Market Size, Trends, and Forecasts
- Cheese Markets in the Top 5 European Countries to 2018 - Market Size, Trends, and Forecasts
- Cheese Markets in the Top 5 Asian Countries to 2018 - Market Size, Trends, and Forecasts
- Cheese Markets in the Top 5 American Countries to 2018 - Market Size, Trends, and Forecasts
- Cheese Markets in Eastern Europe to 2018 - Market Size, Trends, and Forecasts
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »