"Breakfast Cereals in South Korea" Published

In 2013, breakfast cereals saw retail value growth of 5%, to reach sales of Won251 billion, driven by family breakfast cereals with 8% retail value growth. The market size of family breakfast cereals has increased continuously, contributing 52% value share to total breakfast cereals in 2013. However, this trend of strong growth has slowed down in volume and value since 2011, falling from 9% retail value growth and 7% retail volume growth in 2011. This shows that the effects of the sales hike by weight-control products in 2011 have decreased slightly and local consumers' interest keeps moving to new products that follow current trends.

Full Report Details at
- http://www.fastmr.com/prod/815130_breakfast_cereals_in_south_korea.aspx?afid=302

Competitive Landscape

Nong Shim Kellogg Co Ltd continued to stay in the first position of breakfast cereals in 2013, at a retail value share of 49%, leaving only a one-percentage-point gap with Dongsuh Foods Co Ltd in the second position. The ranking has just reversed from 2011 as consumer preference for Kellogg's Special K doubled in the category. Ever since the ranking change, the two top companies have been competing with slight share difference.

Industry Prospects

Breakfast cereals is expected to grow at a CAGR of 3% in constant retail value terms over the forecast period. Constant value sales of flakes in family breakfast cereals will show 5% CAGR, sustaining overall category growth. The unit price of the products will keep rising as more manufacturers introduce new products with health-related function. Muesli is unfamiliar to local consumers yet, but also has market potential in meeting consumers' needs for health in the long run.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast Cereals in South Korea?
* What are the major brands in South Korea?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- The Future of the Bakery & Cereals Market in South Korea to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery & Cereals Market in South Africa to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery and Cereals Market in South Africa to 2017
- The Future of the Bakery & Cereals Market in South Korea to 2017
- Breakfast Cereals Market in South Africa: Market Profile to 2017