"Breakfast Cereals in Pakistan" Published

From: Fast Market Research, Inc.
Published: Sun Dec 27 2015


The traditional breakfast of Pakistani consumers consists of Parathas (flat bread cooked with oil/butter) served with eggs and milk or tea. People also like to have traditional dishes like curry with Parathas in the morning. However, the increasing westernisation of eating habits of Pakistani consumers supported the growth of breakfast cereals increasingly over the review period. Health considerations are turning cereals into an appealing alternative to the traditional heavy (and oily) Pakistani breakfast. Changing lifestyles also impacted growth. The average urban household mother finds it convenient to serve breakfast cereals to her children. The convenience of preparing cereals allowed even children to prepare their breakfast themselves. Furthermore, cereals is gaining popularity as a snacking option, and parents are increasingly inclined to give their children cereals as a snack rather than other less healthy products. The main consumers for cereals are children, as adults prefer to have a more fulfilling breakfast. The high price points of cereals deterred its growth to a wider audience.

Full Report Details at
- http://www.fastmr.com/prod/1098089_breakfast_cereals_pakistan.aspx?afid=302

Competitive Landscape

Fauji Cereals Ltd dominated breakfast cereals with a retail value share of 71%. Nestlé Pakistan, Kellogg and PepsiCo Inc followed with shares of 8%, 7% and 5% respectively. This was due to Fauji’s strong focus on high product quality and understanding of consumer preferences. Fauji recently upgraded its machinery, thus enhancing its capability to manufacture differently shaped cereals. The company was therefore able to introduce new breakfast cereals products.

Industry Prospects

Increasing westernisation of eating habits, health considerations of heavy breakfasts and increasingly busy lifestyle of the average mother supported the growth of breakfast cereals. This is likely to continue over the forecast period. Breakfast cereals is expected to grow at a value CAGR of 7% at constant 2014 prices during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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