"Asian Speciality Drinks in Japan" Published

While Asian speciality drinks comprises of two types of drinks ??" lactobacillus beverages and vinegar drinks ??" lactobacillus beverages, exemplified by Calpis Water, accounts for almost 90% of sales. The performance of lactobacillus beverages tends to be impacted by the summer weather. In 2014, the weather in the summer was milder compared to previous years, which had a negative impact on sales of lactobacillus beverages. Sales of vinegar drinks also declined. As a result, the category contracted in 2014.

Competitive Landscape

Calpis Co remained dominant within Asian speciality drinks in 2014, recording a 78% volume share. The company recorded a decline in volume sales due to milder weather in the summer. In particular, its brand Calpis Fruits Parlour, which was able to attract the younger generation and female consumers by offering seasonal flavours such as mango, pineapple and strawberry in the previous year, struggled to perform. In contrast to the overall sales decrease, Calpis Oasis, which contains minerals and is free from calories, sugar and fat, recorded a large increase in volume sales by attracting consumers in their 30s and 40s by appealing through its rehydration function as well as its calorie-free content.

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Industry Prospects

Off-trade volume sales of Asian speciality drinks are expected to decline at a CAGR of 1% over the forecast period. The ongoing popularity of pro/prebiotic drinking yoghurt, the retail volume sales of which are expected to grow at a CAGR of 3% over the forecast period, according to Euromonitor International’s packaged food data, is likely to steal consumers from Asian speciality drinks. The consumer perception of drinking yoghurt is continuously shifting in Japan. Whilst drinking yoghurt had long been perceived as a drink mainly for children, increasing numbers of adults in Japan are consuming pro/prebiotic drinking yoghurt regularly due to its perceived health benefits. Since marketing activities regarding pro/prebiotic drinking yoghurt are increasing, consumers are likely to migrate from Asian speciality drinks to pro/prebiotic drinking yoghurt, leading to a contraction in the category of the Asian speciality drinks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.



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