Competitive Landscape
Specialty Fashion Group continued to lead in womenswear with a 6% retail value share. The company experienced a minor decline in value sales as a result of the closure of several underperforming stores. During 2013 the company focused on the rationalisation of its real estate portfolio which led to the closure of several outlets. In addition, sales were also negatively affected by the termination of the licence agreement with lingerie brand La Senza, which did not succeed in the Australian market due to seasonal and demographic complexities. This situation led to the closure of 17 physical stores and the online store for La Senza in the first half of the year.
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Industry Prospects
Competition is expected to strengthen as industry participants fight for the consumer dollar. Consolidation is expected to continue with independent designers either being acquired by larger groups or partnering with department stores such as Myer and David Jones through exclusivity contracts, which provide them the necessary scale and support to compete in the local market.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The?Womenswear in?Australia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Womenswear in Australia?
* What are the major brands in Australia?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?
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