"Retail Tissue in Australia" Published

From: Fast Market Research, Inc.
Published: Thu Jun 19 2014

Luxury toilet tissue gained 21% in 2013 due to heavy discounting in supermarkets, reducing the presence of standard and, to a lesser extent, recycled paper on the market. The luxury category currently constitutes 37% of the total toilet tissue sold in Australia, and further growth is expected. Quilton, Sorbent and Kleenex are the main premium brands.

Competitive Landscape

SCA Hygiene Australasia continues leading retail tissue with a 31% value share in 2013. It is present in most categories with a wide range of brands. Deeko and Handee are leading brands in paper tableware and kitchen towels, while Sorbent has a strong presence in tissues and toilet paper. Handee Ultra increased its value share from 35% in 2012 to 38% in 2013 in kitchen towels, while Deeko continues to be Australia's leading napkin brand with a 30% value share in paper tableware in 2013.

Full Report Details at
- http://www.fastmr.com/prod/836870_retail_tissue_in_australia.aspx?afid=302

Industry Prospects

Retail tissue experienced 3% value growth in both 2012 and 2013, with 3% volume growth in 2012 and 2% in 2013. Value growth is going to slow down to 1% in 2014 due to increasing pressure from retailers that is driving down prices. This is especially noticeable in toilet paper where there are large discounts and large pack sizes. Companies have moved from packs of 6-8 rolls to packs of 16-24, devaluing the category and offering lower profit margins to producers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Australia?
* What are the major brands in Australia?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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