"Portable Players in the US" Published

From: Fast Market Research, Inc.
Published: Wed Jan 06 2016

Portable players continued to struggle in 2015 as the advent of more versatile technologies such as tablets and smartphones push many products toward obsolescence. The increasing prevalence of content streaming as the preferred method of media consumption continues to work against products such as portable media players.

Competitive Landscape

Amazon.com continued to hold the overwhelming majority of the market for e-readers with a 74% volume share in 2015. The Kindle e-reader remains popular amongst consumers and benefits from services such as Amazonís Kindle Unlimited programme which provides access to over 800,000 books for a monthly fee. Whilst Amazon continues to sell large quantities of e-readers, competitor Sony Corp of America left the market in 2014 and transferred its business to the Rakuten-owned Kobo Inc.

Full Report Details at
- http://www.fastmr.com/prod/1097763_portable_players_us.aspx?afid=302

Industry Prospects

As with many categories in consumer electronics, portable players is expected to suffer at the hands of smartphones and tablets throughout the forecast period. Even with slowing sales in tablets, portable players are unable to offer many of the features and connectivity that these products are capable of. Tablets and smartphones have become the centre of many Americansí daily lives and are able to integrate an ever increasing number of features. These features, combined with the continuing trend toward streaming content continues to severely hamper the prospects for portable players over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in USA?
* What are the major brands in USA?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

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Contact Name: Bill Thompson
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