"Polishes in Switzerland" Published

From: Fast Market Research, Inc.
Published: Fri Jul 18 2014


Sales of polishes were negatively impacted by a strong decline in demand for floor polish in 2013. While all other types of polishes witnessed some moderate increases in both volume and retail value terms, sales of floor polish dropped by 4% in both volume and retail value terms. The main reason for the poor performance of floor polish was the ongoing convenience trend, which meant that Swiss consumers increasingly switched to more efficient and more time-saving home care alternatives to complicated methods. As such, floor polish was prone to being replaced by easier to use surface care, most notably multi-purpose cleaners.

Competitive Landscape

The leading branded player in polishes continued to be Sara Lee Household & Bodycare, which accounted for a 19% retail value share in 2013. The company derived its leading position from its strong presence in shoe polish, the largest category within polishes, where Sara Lee held a 42% retail value share with its popular Kiwi brand, which it acquired from Kiwi France SA in 2011.

Full Report Details at
- http://www.fastmr.com/prod/851184_polishes_in_switzerland.aspx?afid=302

Industry Prospects

Sales of polishes are expected to stagnate over the forecast period as the poor performance of floor polish impacts overall growth. While all other types of polishes are expected to see some mild to moderate constant value growth in terms of 2013 prices, floor polish is expected to post negative CAGRs of 3% in terms of volume and constant value over the 2013-2018 period. The continuation of the convenience trend, the tendency away from delicate floorings that require intensive polishing care and growing competition from multi-purpose cleaners, which tend to have shine enhancers integrated, will all impact the sales potential of floor polishes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Polishes in?Switzerland market research report includes:

* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Switzerland?
* What are the major brands in Switzerland?

About Fast Market Research

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Contact Name: Bill Thompson
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