The leading branded player in polishes continued to be Sara Lee Household & Bodycare, which accounted for a 19% retail value share in 2013. The company derived its leading position from its strong presence in shoe polish, the largest category within polishes, where Sara Lee held a 42% retail value share with its popular Kiwi brand, which it acquired from Kiwi France SA in 2011.
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Sales of polishes are expected to stagnate over the forecast period as the poor performance of floor polish impacts overall growth. While all other types of polishes are expected to see some mild to moderate constant value growth in terms of 2013 prices, floor polish is expected to post negative CAGRs of 3% in terms of volume and constant value over the 2013-2018 period. The continuation of the convenience trend, the tendency away from delicate floorings that require intensive polishing care and growing competition from multi-purpose cleaners, which tend to have shine enhancers integrated, will all impact the sales potential of floor polishes.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Switzerland with research from Euromonitor's team of in-country analysts.
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The?Polishes in?Switzerland market research report includes:
* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
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Our market research reports answer questions such as:
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* What are the major brands in Switzerland?
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