"Polishes in Egypt" Published

The dusty weather conditions and geographical location of Egypt works to the benefit of manufacturers of polishes, which expect the polishes industry to grow in retail volume terms over the forecast period. Furniture polish and shoe polish witnessed the most dynamic current value growth in 2015, while floor polish saw the slowest value growth of 8%. Price promotions and increased consumption at hypermarkets and supermarkets have allowed sales of polishes to increase, with better product placement and displays.

Competitive Landscape

Misr Detergents & Chemicals Co continued to hold the largest value share in polishes of 20% owing to the success of its leading Crown brand.

Industry Prospects

Polishes is expected to record a slight negative value CAGR of at constant 2015 prices, over the forecast period. This predicted decline is based on the category being regarded as niche amongst Egyptian consumers, who are expected to look to purchase only necessity products over the forecast period due to their more limited household budgets.

Full Report Details at
- http://www.fastmr.com/prod/1127125_polishes_egypt.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Egypt?
* What are the major brands in Egypt?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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