"Peru Consumer Electronics Report Q2 2015" Published

From: Fast Market Research, Inc.
Published: Mon Feb 09 2015


Rising incomes, relatively low penetration rates and declining device prices regionally will combine to ensure robust medium term growth for Peru's consumer electronics market 2015-2019. Cheaper smartphones and wider availability of wireless data services will also contribute to the strong growth. Our economic growth outlook envisages middle-class incomes rising due to Peru's broad based growth in contrast to much of the rest of the region, which yields a positive outlook for demand for notebooks, tablets and flat-screen TVs. However, we caution that risks are largely weighted to the downside as weaker metals prices put pressure on the growth outlook. Delays in the switchover from analogue to digital TV might also have a negative impact on TV sales. BMI forecasts consumer electronics sales to grow by 2.4 % in 2015, to reach a total of USD3.14bn .

Full Report Details at
- http://www.fastmr.com/prod/953255_peru_consumer_electronics_report_q2_2015.aspx?afid=302

Headline Expenditure Projections

Computer Hardware Sales: USD1.0bn in 2014 to USD1.0bnn in 2015, +4.1% in US dollar terms. Low penetration means growth potential for both traditional form factors and tablets, although it will be the latter that outperforms.

AV Sales: USD1.05bn in 2014 to USD1.07bn in 2015, +1.7% in US dollar terms. As TV set upgrade demand was brought forward by the FIFA World Cup in Brazil in 2014, we expect growth to slow markedly in 2015.

Handset Sales: USD1.01bn in 2014 to USD1.03bn in 2015, +1.3% in US dollar terms. Handset sales growth expected to slow considerably from 2014 due to a combination of diminished first-time buyer opportunities and intense price competition between vendors.

Key Trends & Developments

* In late 2014 it was reported in the local press that Japanese PC vendor Toshiba was considering withdrawing from the Peruvian market. However the vendor denied the claims and stated a message from head office to aim for growth in the commercial market was misinterpreted by press. Based on statements from director of sales at SCA Toshiba, Oscar Mendoza,...

The Peru Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Peru.

Business Monitor International (BMI)'s Peru Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Peru.

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Company: Fast Market Research, Inc.
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