"Other Pet Food in Japan" Published

“Other” pet food continued to decline in current value sales terms in 2013. This was mainly due to the declining popularity of fish and birds as pets in Japanese households. The declining popularity of pet fish had a particularly negative impact on the overall performance, as fish food accounted for a 40% share of “other” pet food retail value sales in 2013.

Competitive Landscape

Kyorin Food Ind Ltd remained the leading player in “other” pet food in 2013, with a 21% retail value share. The company, which exclusively focused on fish- and reptile-related businesses, remained the clear leader in fish food, where it accounted for a 54% share of retail value sales. As a Japanese company, Kyorin Food continued to deal in and introduce new products that fit with Japanese culture. It has a wide product portfolio of products for killifish and goldfish, which are major types of fish found in Japanese households. In addition to food that enhances the shine of killifish or breaks down faeces and cleans the water in fish tanks, the company launched a product that aids breeding and egg laying during the review period.

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Industry Prospects

“Other” pet food retail sales are estimated to contract slightly in terms of volume and value at constant 2014 prices over the forecast period, mainly due to the anticipated continuous decline in the fish and bird populations. Japanese consumers are very concerned about the potential for further earthquakes and they try to avoid risks. This includes avoiding owning fish as they are concerned about the potential damage to home aquariums and loss of fish. Japanese consumers are also continuously concerned about avian flu. These concerns are likely to make more people reluctant to keep fish, and birds, as pets. Therefore, both bird food and fish food are expected to see declines in retail volume and value (at constant 2014 prices) sales over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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