"Oral Care in Belarus" Published

The key trend in oral care was trading up by consumers to higher quality, more advanced products with additional properties and multiple functions.

Competitive Landscape

Colgate-Palmolive Co led oral care in 2014 with value share of 26%. The company also witnessed the biggest increase in share of one percentage point. The company’s position and successful performance are based on its wide portfolio of mass products in toothpaste, toothbrushes, dental floss and mouthwashes/dental rinses, all offered under its leading umbrella brand Colgate. The brand enjoys wide recognition in Belarus, as well as being supported by regular ongoing advertising campaigns, including the most expensive type of advertising ??" on television, as well regular promotions and discounts in retail outlets.

Full Report Details at
- http://www.fastmr.com/prod/1056128_oral_care_belarus.aspx?afid=302

Industry Prospects

Oral care is expected to grow by a 2% value CAGR at constant 2014 prices over the forecast period. Consumers in Belarus are expected to pay greater attention to their personal appearance, which included oral hygiene. Demand in urban areas are expected to be fuelled by an interest in more sophisticated products, with a growing number of consumers choosing products with specific features and multifunctional products. In rural areas, the growth is expected because of the expanding consumer base and because of the increasing frequency of product usage.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Oral Care in?Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Belarus?
* What are the major brands in Belarus?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Oral Care in Singapore
- Oral Care in Romania
- Oral Care in Belgium
- Oral Care in Hungary
- Oral Care in France