"NRT Smoking Cessation Aids in Indonesia" Published

From: Fast Market Research, Inc.
Published: Thu Jun 12 2014

NRT smoking cessation aids continued to be a small category in India in 2013 with sales worth Rs170 million. NRT gums was the only form of cessation aid available. NRT smoking cessation aids have only been present in India only since 2010. In the last three years, the growth stabilised somewhat, with 2013 witnessing value growth of 9%. The growth was stronger in the previous years as consumers tried these products but did not become repeat customers.

Competitive Landscape

Johnson & Johnson (India) Ltd continued to be the leading player with a 57% share in terms of value in 2013. The company's NRT brand Nicorette, which was launched in 2010, benefited from its first mover advantage. Furthermore, the company advertised the brand aggressively via food/drink/tobacco specialist retailers, small cigarette and newspaper agents, flyers, posters, and hoardings, making the brand literally synonymous with NRT gums.

Full Report Details at
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Industry Prospects

NRT smoking cessation aids is expected to witness healthy growth in the forecast period of 2013-2018. This will be driven by the rising awareness of the harmful effects of tobacco products, and consumers wanting to quit smoking. Urban consumers in particular already started to either cut down or quit smoking in 2013. In India, unlike in Western countries, smoking was still not viewed as that much of a bad habit until 2013. However, this is expected to slowly change as consumers work towards becoming healthier. This will naturally give a boost to the sales of NRT smoking cessation aids.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The?NRT Smoking Cessation Aids in?India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of NRT Smoking Cessation Aids in India?
* What are the major brands in India?

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