"Mobile Phones in the US" Published

Whilst larger phones have been available in the US through companies such as Samsung and HTC for a number of years, 2015 represented the first full year in which smartphones brand share leader Apple offered phones in the 4.7in (11.9cm) and 5.5in (13.9cm, also known as “phablets”) classifications with the iPhone 6 and iPhone 6+. Apple’s entry to the larger phone market has helped to push momentum in the direction of these larger devices and in 2015, smartphones of 4.7 inches (11.9cm) or larger made up a staggering 84% of the US smartphones market.

Competitive Landscape

As the market for feature phones continued to contract in 2015, South Korean-based LG Electronics US appears to be the beneficiary. LG’s share of the market grew to 46% in 2015 as most other manufacturers have shifted their focus toward smartphones in the US. South Korean rival Samsung has a commanding second place position with 29% of the market by volume, giving feature phones a decidedly international dominance.

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Industry Prospects

The continuing story in mobile phones in the forecast period is the decline of feature phones and the ongoing popularity of 5.5in (13.9cm) and larger “Phablet” smartphones. Feature phones are expected to fall at a volume CAGR of -18% over the forecast period, dropping to 10 million units in 2020. “Phablet” smartphones, on the other hand, are expected to pick up 24 percentage points over the forecast period, capturing 36% of the market by 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in USA?
* What are the major brands in USA?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?

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