Growth of phablets hit the mobile phones industry in 2015. Over the review period, consumers increasingly purchased smartphones with larger screen sizes. Manufacturers identified the needs of consumers and developed smartphones with larger screen sizes. In late 2014, Apple finally jumped on the bandwagon, launching iPhone 6 at 5.4 inches and iPhone 6 Plus at 6.2 inches ??" a vast increase in sizes compared with previous models. Phones with screen sizes greater than 5.5 inches, termed phablets, allow better video viewing and are much easier on the eyes.
Competitive Landscape
The Nokia brand led feature phones with a 58% volume share in 2015. Prior to the explosion of smartphones, Nokia was a giant in mobile phones and the category leader for countless years. It was a reliable brand that consumers trusted. Users of feature phones still purchase Nokia since it is a familiar brand. Moreover, numerous competitors have left the feature phones industry due to weak demand.
Full Report Details at
- http://www.fastmr.com/prod/1097719_mobile_phones_singapore.aspx?afid=302
Industry Prospects
Over the forecast period, volume sales of smartphones are expected to decline at a CAGR of 1%. As the category was at saturation point as at the end of the review period, high growth cannot be sustained. Most consumers do not have a need for two smartphones, unless it is to separate personal and work-related business, in which case companies usually purchase the additional mobile phone for the employee. To drive growth over the forecast period, manufacturers will continue to innovate and develop smartphones with better features, triggering consumers into replacing existing phones.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Singapore market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Mobile Phones in Singapore?
* What are the major brands in Singapore?
* What is the growth rate for Mobile Phones in country?
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"Mobile Phones in Singapore" Published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001