"Microwaves in Poland" Published

Consumers are increasingly looking for convenient solutions in different industries and categories. Microwaves is no exception. Their relatively low unit price enables an increasing number of consumers to purchase non-essential products, such microwaves. Moreover, manufacturers of microwaves are also trying to offer different solutions such as multi functionality, making the category more attractive.

Competitive Landscape

Two main players Zelmer and Samsung are together responsible for 41% volume sales. In 2015, the slightly better performance of Zelmer enabled the company to reach the leading position leaving Samsung behind. Samsung offers mid- and high-tier products, while Zelmer has a wide range of cheaper models. This is one of the main reasons for the both strong performance of those brands and the change in leadership.

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Industry Prospects

Over the forecast period, volume sales of microwaves are expected to increase at a CAGR of 2%. Most of the sales are expected to result from the replacement of old equipment. However, the increasing demand for convenience and the introduction of interesting solutions and functions will also encourage consumers to purchase a microwave.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Microwaves in?Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Poland?
* What are the major brands in Poland?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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