"Menswear in Egypt" Published

Men's outerwear saw one of the worst performances in overall apparel and footwear in 2013, with current value sales declining by 4% in 2013 over the previous year. This was due to strong economic uncertainty in Egypt at the end of the review period. Instability also hit sales hard, with the imposition of a 1900hrs curfew notably restricting consumers ability to shop. Friday evenings were traditionally a peak shopping time in Egypt.

Competitive Landscape

Concrete Co gained the leading position in 2013, almost doubling its value share to account for almost 4%. This company benefited from stepping up its marketing presence in the last two years of the review period, particularly via social networking websites such as Facebook. The company also benefited from offering discount factory outlets with sharp discounts of 20-40% and from offering frequent discount sales in its main outlets.

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Industry Prospects

Most Egyptian men are unlikely to prioritise fashion in the forecast period. Many will face ongoing financial struggles, with their main focus being on ensuring that basic household needs will be met. All income groups are expected to suffer from financial constraints, at least at the start of the forecast period. In addition, a return to more traditional and religious values will result in many men being uninterested in global fashion trends.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Menswear in?Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Egypt?
* What are the major brands in Egypt?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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