"Laundry Care in Israel" Published

Consumers are moving towards space-efficient containers and increasingly concentrated detergents. They are staying away from purchasing powders, and are buying gels instead. Consumers are increasingly interested in more innovative detergent products, such as the more convenient detergent tablets or gel capsules.

Competitive Landscape

Sano Bruno’s Enterprises led laundry care in 2014 with a 26% value share. It increased its share by half a percentage point from 2013. Sano Bruno’s offers a very wide range of laundry care products, including powder detergent, detergent gel capsules, concentrated gel detergent, laundry additives and detergent for hand washing laundry. Sano Bruno’s is the oldest player in the Israeli market, having been founded in 1965, and has several strong brands.

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Industry Prospects

In laundry care, the most significant trend is the move towards products which need less storage, are lighter, and require less effort to use. Overall, consumers are moving away from powder laundry detergents towards gel detergents and gel capsules. Gel capsules save storage space, and avoid the need to both measure the detergent and clean up.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Laundry Care in?Israel market research report includes:

* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Israel?
* What are the major brands in Israel?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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