"Laundry Care in Chile" Published

Consumers looking for products that offer innovation, ease of use and enhanced care for clothing positively impacted sales of categories containing higher added-value products, most notably liquid detergents, which posted the most dynamic current value growth within laundry care in 2015, followed by fabric fresheners, which also posted healthy growth.

Competitive Landscape

Unilever Chile HPC continued to lead the field in laundry care sales in 2015, recording a value share of 64% and having the strongest presence in detergents and fabric softeners. The company has a wide portfolio of products and different brands targeting all price segments. Unilever Chile HPC also has the capacity to bring into this category new and innovative formats and formulas from its global R&D, with the company frequently leading trends in the country.

Industry Prospects

With expected increasing interest in better and higher-quality products among consumers over the forecast period, value sales are set to record a slightly faster CAGR at constant 2015 prices than was registered over the review period. Overall, the economic deceleration that the country is facing will result in consumers being more conservative regarding their expenditure, holding back growth. However, there will still be a more affluent section of the population less impacted by economic uncertainty, which will continue to support growth through sales of products with higher added value.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Chile?
* What are the major brands in Chile?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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