"Large Cooking Appliances in Japan" Published

Large cooking appliances are highly influenced by the new housing completions. In Japan before the VAT increase in April 2014 from 5% to 8%, consumers who were planning to build or purchase houses had already done so, which leaves lower demand for large cooking appliances. This reflects the -1% growth in volume terms in this category in 2014. The new housing completion between January and November in 2014 declined by 8% compared with the same time period in the previous year. Large cooking appliances managed to minimise the damage caused by the devastating pulled demand for new houses by aggressively encouraging renovating houses.

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Competitive Landscape

Fuji Industrial remained in the lead in 2014 with a 26% volume share, which was one percentage point higher than in 2013. As a cooker pioneer and specialist, the company enjoyed a dominant position with a share over 60% in both built-in and freestanding units, with a focus on built-in units. As other cooker hoods manufacturers struggled to increase shares in 2014 when new housing completions plunged (especially after the April tax increase), the company focused on the house remodelling market as a main source to generate revenue. Additionally, Fuji Industrial strengthened its partnership with gas companies which own showrooms. The company attempted to capture consumers who visit the showrooms for hobs. As the integration between hobs and cooker hoods serves to increase loyal customers for the cooker hoods specialist, more exposure in the showrooms is vital to capitalise the opportunities.

Industry Prospects

Large cooking appliances in Japan are expected to decline by a CAGR of 1% in volume terms over the forecast period. The outlook of new housing completions is relatively hazy as there is another tax increase planned and this is likely to have another negative influence on this category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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