Just Released: "Mattel Inc in Toys and Games (World)"

From: Fast Market Research, Inc.
Published: Mon Jan 06 2014


Mattel remains the largest traditional toys and games manufacturer in the world in 2012. It is responsible for the iconic Barbie brand, which has helped Mattel build even more successful brands in this category, such as Monster High. Its strategy has been to create evergreen brands by building successful franchises, and roll them out globally. Following consolidation of recent acquisition HIT Entertainment, Mattel will push to maximise revenues through building the Thomas and Friends franchise.

Euromonitor International's Mattel Inc in Toys and Games (World) company profile offers detailed strategic analysis of the company's business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Full Report Details at
- http://www.fastmr.com/prod/755083_mattel_inc_in_toys_and_games_world.aspx?afid=302

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Toys and Games in India
- Toys and Games in the Philippines
- Toys and Games in Thailand
- Toys and Games in South Korea
- Toys and Games in Brazil
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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