Just Published: "Heating Appliances in Portugal"

From: Fast Market Research, Inc.
Published: Tue May 10 2016

The winter of 2014/2015, one of the coldest of the last 15 years, contributed to the positive performance of heating appliances in 2015, with Portuguese households looking for products which could help them to get through the atypical winter. Most Portuguese households are not particularly prepared for the winter, as it is not usually as harsh as in other European countries. Houses, except for new constructions, do not tend to include central heating, meaning that each family has to find alternatives to make their home more comfortable. As an air conditioner is a high investment, the most usual method is the purchase of heating appliances.

Competitive Landscape

Jocel-Electrodomésticos, a national company, continued to lead heating appliances in 2015, some distance from the second player, SEB Portugal Electrodomésticos. Heating appliances is a very atypical category, as it is the only one in which a national company has a leading position, and it managed to gain share over its most direct competitors. Jocel has a very strong distribution network, with its products available in all channels, from more modern outlets to the most traditional stores. Its variety of options and prices, namely in the low- and mid-priced range, is definitely its strength. Despite this, the company has managed to develop more sophisticated models; thus also reaching more premium customers.

Full Report Details at
- http://www.fastmr.com/prod/1133145_heating_appliances_portugal.aspx?afid=302

Industry Prospects

Heating appliances is strongly affected by seasonality, and very dependent on the weather. It is almost impossible to find heating appliances in the summer, except for via the internet. This means that there is a strong focus by retailers and manufacturers on the winter period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Heating Appliances in?Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Portugal?

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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