"Jeans in Hong Kong, China" Published

Jeans’ current value sales increased by 8% in 2013, reaching the value sales of HK$3.7 billion. Benefiting from better economic performance and improved consumer confidence in 2013, jeans experienced stronger growth when compared with 2012.

Competitive Landscape

Levi Strauss (Hong Kong) Ltd continued to lead sales in 2013, with 14% value share. As a leader and an iconic player in jeanswear, its products are widely recognised as high in quality, high in durability and high in comfort. It strong brand familiarity enables the steady growth of classic pieces such as the Levi’s 501 jeans. To attain higher brand presence, the company never stops its effort to produce new and innovative products. In 2013, it launched Levi’s x Liberty of London to bring freshness and excitement to the female consumers. As an advancement of the Curve ID series, Levi’s introduced Levi’s Revel Jeans with its new exclusive Liquid Shaping Technology for better body shape presentation. The company also launched Post Consumer Waste Jeans to meet the rising consciousness about the environment and the trend of green consumption. Despite successful penetration of players like Uniqlo and Zara, its new offerings helped Levi’s to retain its top position in jeans.

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Industry Prospects

Over the forecast period, jeans is expected to post a value CAGR of 3% at constant 2013 prices to reach HK$4.3 billion in 2018. Amongst categories, men’s jeans is projected to rise at a higher value CAGR of 4% at constant 2013 prices whereas women’s jeans is only expected to post a value CAGR of 2%. For male consumers, convenience is the best reason for them to wear jeans, whereas female consumers demand more variations in their wearing combinations. With similar styles and designs for jeanswear, consumers are now turning to other legwear options such as capris, leggings, cargo pants, chino trousers and skirts. Therefore, it places pressure on the future growth of jeans.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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