"Japan Tourism Report Q1 2015" Published

With one of the most highly developed transport networks in the world and an active hotel and acco mmodation sector, Japan is well- placed to take advantage of the growth we expect to see in terms of inbound arrivals to the country. At the same time, domestic economic growth is lending strength to the outbound travel market, and while growth will be more subdued the potential market remains substantial.

More than three years after the earthquake and tsunami that caused widespread damage to a 400km stretch of coastline, resulting in nearly 19,000 deaths and the destruction or damage of a million buildings, Japan's reconstruction efforts are ongoing. Over 200,000 people remain displaced, and much of the affected region's infrastructure remains in bad condition. The earthquake and tsunami had a substantial impact on tourism, both in terms of arrivals which saw a sharp decline in 2011, and in terms of internal domestic travel, with tourism facilities destroyed and transport infrastructure affected. However, despite ongoing safety concerns surrounding the nuclear site in Fukushima, tourism arrivals recovered quickly due to Japan's already very well-established tourism base.

Full Report Details at
- http://www.fastmr.com/prod/900719_japan_tourism_report_q1_2015.aspx?afid=302

With a wide range of cultural and natural attractions, as well as excellent regional and global travel connections, Japan is a popular tourist destination in the Asia Pacific region. After the fall in arrivals in 2011, the market rebounded with growth of 34.6% in 2012 followed. While are not forecasting such substantial growth rates moving forward, we do expect to see very healthy increases in the number of tourists to Japan. Arrivals are expected to reach 10.2mn in 2015, and increase further to 12mn in 2018.

Both the inbound and outbound tourism markets are dominated by Japan's Asia Pacific neighbours; South Korea, China and Taiwan are the top three markets for arrivals and also make up three of the top four destinations for outbound travellers (with the USA claiming top spot)....

The Japan Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Japan Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Japanese tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for Japan to test other views - a key input for successful budgetary and planning in the Japanese tourism market.

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