"Irons in Portugal" Published

The presence of at least one iron in every household, together with a relatively low level of investment per unit compared with other appliances, resulted in a less intensive decline in the worst years of crisis for irons. The more positive context contributed to the revitalisation of the category, which started in 2014.

Competitive Landscape

There was no change in the company ranking in irons in 2015, pointing to relatively stable shares already conquered by each of the main brands in irons in Portugal. SEB Portugal Electrodomésticos was the leader in 2015, due to its well-known brands Rowenta and Tefal, and, less relevant in this category, Moulinex. Despite its lead, the company ended 2015 with a fairly stable share. The less positive performances of Moulinex and Tefal were compensated by Rowenta’s share increase. Rowenta was still clearly the star of the company within irons; one of the top referred brands in social media and discussion forums, strongly associated with steam generators/ironing systems.

Full Report Details at
- http://www.fastmr.com/prod/1133157_irons_portugal.aspx?afid=302

Industry Prospects

It is expected that irons will continue to see a positive performance in the forecast period, due to natural replacement after irons develop problems, which consumers are less likely to try to fix, and due to more efficient and technologically advanced models.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Irons in?Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Portugal?
* What are the major brands in Portugal?
* What is the most common cooking appliances in Portugal?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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