Irons in Chile - New Market Report

From: Fast Market Research, Inc.
Published: Mon Mar 02 2015

Irons increased by 3% in current value terms and by 1% in volume terms in 2014. This is one of the most widely consumed appliances in Chile because of its low cost and its usefulness across all income segments.

Competitive Landscape

CTI Cía Tecno Industrial SA was the leading company in irons in 2014, accounting for 23% volume share. Following closely was Oster de Chile, with 14% volume share. Both the Somela and Oster brands are widely known by Chilean consumers. Both target consumers searching for value-for- money, with lines of products within a similar price range (most of their models between CLP10,000 and CLP25,000). As Chileans are price-sensitive when it comes to irons, these companies have become the leaders, considering that both have a good brand image.

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Industry Prospects

Irons is expected to increase by a value CAGR of 1% at constant 2014 prices and a volume CAGR of 1% over the forecast period. Irons is a relatively mature category with little room for significant growth in sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Chile?
* What are the major brands in Chile?
* What is the most common cooking appliances in Chile?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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You may also be interested in these related reports:

- Irons in Colombia
- Irons in South Korea
- Irons in Thailand
- Irons in Japan
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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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