"Incontinence in Slovenia" Published

Incontinence proved to be a recession-proof category in Slovenia with inelastic demand as these products are considered as necessary and consumers cannot make savings by decreasing their purchases. Furthermore, as incontinence is more of a problem for the elderly, the number of which is increasing in Slovenia with changing demographic patterns, demand for incontinence faced increasing demand. In terms of trends, manufacturers are offering more comfortable products, products with better breathability, stronger prevention of odour and better absorption.

Competitive Landscape

Contrary to many other tissue and hygiene categories, incontinence in Slovenia is highly concentrated, with the leading manufacturer SCA Group controlling 71% value share in 2014, through its local representative Simps'S doo. This good performance can be attributed to its well recognised and trusted brand Tena. This brand also benefits from many contracts with institutions which receive subsidies from the government on account of doctor’s prescriptions. In addition, products have well developed distribution networks in Slovenia.

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Industry Prospects

Prospects for incontinence in Slovenia remain bright as similar to other western countries; the demographic picture is expected to continue changing with increasing numbers of elderly people in the country. According to the Slovenian Statistical Office, around 18% of the population were aged more than 65 years in Slovenia in 2014 and the number is expected to grow, further expanding potential consumer base for incontinence products as the elderly face these problems more frequently.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Incontinence in?Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Slovenia?
* What are the major brands in Slovenia?
* What are the most important channels for incontinence products?

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