"In-Car Entertainment in Ukraine" Published

The average unit price of in-car navigation increased from UAH1,185 in 2014 to UAH2,537 in 2015, which is connected with a rapid decline of the exchange rate of the local currency to the US$. Under the circumstances of declining purchasing power and increasing price in the local currency, volume sales rapidly declined. Also, Ukrainians’ switch to smartphones with GPS became a significant factor for in-car navigation’s volume decrease.

Competitive Landscape

The brands Garmin and Prestigio, with volume shares of 22% and 20% respectively, were the most popular in in-car navigation in 2015. Over the review period, GoClever in-car navigation declined in volume twice from 9% in 2010 to 4% in 2015, while Garmin and Prestigio were increasing annually. Garmin was popular because of its high-quality devices and maps. Prestigio attracted consumers due to its good quality/price ratio.

Industry Prospects

In-car entertainment will grow in volume because people will buy these devices more often after economic stabilisation, but value sales will decline due to a switch to the low price segment. People who have enough money for premium in-car entertainment are likely to buy car with one already installed. The development of 3G networks and improved standard equipment of cars will have a negative impact on sales of in-car navigation because people will use smartphones to check routes instead of buying additional devices.

Full Report Details at
- http://www.fastmr.com/prod/1097693_incar_entertainment_ukraine.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Ukraine?
* What are the major brands in Ukraine?
* What is the growth rate for in-car navigation devices?
* How will digital radio broadcast affect sales of in-car media players?
* How have in-car entertainment sales been affected by the economic downturn?



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