"In-Car Entertainment in Hungary" Published

The introduction of smartphone map applications with real-time road traffic reports and the use of smartphones as media hubs completely redesigned the competitive environment for in-car entertainment manufacturers and retailers over the last few years of the review period. The demand keeps suffering from the competitive threat and none of the manufacturers have been able to stop the declining trend, leading to continuous volume decline across all categories of in-car entertainment. Most purchases are limited to replacing broken or missing devices for customers used to their own system and menu.

Competitive Landscape

TomTom International BV leads sales of in-car navigation in 2015 with 33% estimated volume share as the company offers up-to-date maps covering the whole continent and products are reasonably priced. Most in-car navigation manufacturers are opening towards new categories, such as in-dash cameras and smart devices, as they realise the lower business potential in pure car navigations solutions.

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Industry Prospects

In-car entertainment is expected to record a -4% CAGR in retail volume and -7% CAGR in value sales at constant 2015 prices. Unit price of in-car navigation sets for the forecast period is expected to show a significant decline, which is the main attribute behind the sharper value decline compared to volume sales. As most of the cars are already equipped with contemporary in-car entertainment devices, replacement of broken or damaged items will drive the demand. Only a small segment of demanding customers upgrade in-dash media players to connect their portable media devices and smartphones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Hungary?
* What are the major brands in Hungary?

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