"Imaging Devices in Indonesia" Published

2015 witnessed the continuing deterioration in sales and popularity of digital cameras as camera features on smartphones were becoming more sophisticated and of better quality. Many local and international smartphone manufacturers continued to launch new products with better camera features as one of their key selling points. The trend of taking selfies also encouraged manufacturers to launch smartphones with higher resolution of front cameras. Some products such as Sony Experia C5 Ultra offered the same camera qualities of both rear and front cameras at 13 megapixels. Other products such as Oppo N series have the ability to rotate the camera so the rear camera can be used at the front and vice versa. Many imaging applications for smartphones or tablets also increased the appeal of smartphones as an imaging device. Digital cameras, and in particular fixed lens cameras, therefore lost share and saw a declining consumer base in 2015.

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Competitive Landscape

In 2015, Canon by Canon Marketing Singapore Pte Ltd continues to be the leading brand in imaging devices under its partnership with local company, Datascrip PT. The player continued to be innovative in launching new products in imaging devices despite the declining trend of the category. In 2015, Canon launched its latest Canon PowerShot G5X and G9 X in fixed lens cameras as well as in mirrorless with the EOS series of M10. Datascrip PT was active in engaging the photographers’ community in Indonesia through a photography club. Through membership of this club, photographers using Canon cameras can get benefits such as discounts for repairs and service as well as spare parts.

Industry Prospects

Imaging devices will continue to have a bleak future in Indonesia in the forecast period with declining rate in volume sales. The use of imaging devices will further shift to professionals or photography aficionados who in turn will benefit more from the high end or premium devices compared to the basic ones. For this reason, new launches will be targeted at this premium segment more often than in 2015. Mirrorless will record the fastest growth due to its growing consumer base as a result of being the latest technology in imaging devices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Indonesia market research report includes:

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