"Homewares in Poland" Published

From: Fast Market Research, Inc.
Published: Fri Aug 07 2015

Poles are becoming increasingly keen on cooking at home. This activity in many cases is a way of spending leisure time with family or friends. More frequent travelling abroad as well as the increasing popularity of different TV shows or internet blogs covering meal preparations are having a positive impact on Poles’ willingness to explore new tastes. They are also keen to try out different cuisines and enjoy themselves with friends and family, involving more people in the preparation process.

Competitive Landscape

IKEA Retail continued to lead homeware sales with a 12% share in 2014. The company has a wide range of products and is present both in the dining and kitchen categories with 14% and 12% shares, respectively. Customers increasingly value Scandinavian style, minimalism and modern solutions, solutions in which IKEA specialises, enabling it to achieve the lead in homewares.

Full Report Details at
- http://www.fastmr.com/prod/1023686_homewares_poland.aspx?afid=302

Industry Prospects

Over 2014-2019 homewares is expected to increase by a CAGR of 2% in value sales at constant 2014 prices to reach PLN2.9 billion in 2019. Growing awareness of the benefits of better quality products will rise over the forecast period. As higher quality products are often more expensive, the increasing average price is expected to drive the category’s sales in value terms.

Homewares Market Research

Analyse key trends and developments in Poland for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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