IKEA Retail continued to lead homeware sales with a 12% share in 2014. The company has a wide range of products and is present both in the dining and kitchen categories with 14% and 12% shares, respectively. Customers increasingly value Scandinavian style, minimalism and modern solutions, solutions in which IKEA specialises, enabling it to achieve the lead in homewares.
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Over 2014-2019 homewares is expected to increase by a CAGR of 2% in value sales at constant 2014 prices to reach PLN2.9 billion in 2019. Growing awareness of the benefits of better quality products will rise over the forecast period. As higher quality products are often more expensive, the increasing average price is expected to drive the category’s sales in value terms.
Homewares Market ResearchAnalyse key trends and developments in Poland for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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