"Home Laundry Appliances in South Korea" Published

The major story in home laundry appliances in 2015 was the revived popularity of automatic washing machines, which was stagnant in the review period. Most automatic washing machines were of the top-loading format as front-loading machines usually have an incorporated dryer function. The boom of top-loading washing machines started with the new product launches of Samsung and LG in early 2015. Samsung started the trend with its new brand, Active Wash, which is characterised by a built-in sink with scrubbing board and water jet for pre-treatment of washing clothes. Pre-treatment of hard-to-clean stains is a common practice for locals but was never incorporated into an automated washing machine. LG’s new automatic washing machine launched in May 2015 has the advanced function of steam cycle that eliminates strong stains and even allergens.

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Competitive Landscape

LG Electronics Inc leads home laundry appliances in 2015 with a 40% volume share. Samsung Electronics Co Ltd is close behind with a 33% volume share. Within major home appliances, the competition between the two leading companies is inevitably strong, although sometimes there is synergy in developing new products. LG enjoyed an advantageous position within washing machines with the strong brand power of its Tromm brand, which represented the initial development stage of front-loading washing machines in South Korea.

Industry Prospects

Home laundry appliances in South Korea is expected to have healthy growth in the forecast period with a volume CAGR of 1%, which is higher than the CAGR of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home Laundry Appliances in?South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in South Korea?
* What are the major brands in South Korea?

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