"Home Insecticides in Taiwan" Published

Spray/aerosol insecticides posted the fastest growth in 2015. The category is the biggest in home insecticides, accounting for 43% of total sales in 2015. Despite the already large size, spray/aerosol insecticides grew by 2%. Taiwan has experienced two consecutive years of serious dengue fever outbreaks, with 2015 being the worst in history. The dengue fever outbreak in 2015 extended for a longer period of time than usual in southern Taiwan, leading to more people taking precautions around the home.

Competitive Landscape

Chu Chen Industrial Co Ltd remained the leading player in home insecticides in 2015, closely followed by SC Johnson & Son Taiwan Ltd and Chung Tai Hsing Chemical Industry Co Ltd. SC Johnson & Son’s Raid brand has been heavily promoted in Taiwan, especially on TV.

Industry Prospects

Growth in volume sales of home insecticides is forecast to increase and return to positive territory over the forecast period. Leading players are likely to continue to reassure consumers of the safety of their products, as well as work to mask or remove the smell of their products.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home Insecticides in?Taiwan market research report includes:

* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Taiwan?
* What are the major brands in Taiwan?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Taiwan?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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