Pacific Paint Philippines Inc led home improvement in 2014 with a value share of 27%. This is because the company continued to perform well in decorative paint. Despite being a domestic brand, Boysen leads the local decorative paint category. The company is known for its commitment to continuous product development and its local expertise. Its mid-priced positioning also helped boost its performance in the market.
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Home improvement is expected to record a 1% value CAGR at constant 2014 prices over the forecast period, lower than the 2% constant value CAGR registered over the review period. One reason for this is that the real estate boom may begin to plateau within the forecast period, thus leading to a decline in growth.
Home Improvement Market ResearchAnalyse key trends and developments in Philippines for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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